On 17 October 2016, a brand new look, aligning the UTV brand more closely with that of the ITV network was unveiled. The station idents, based on those used by ITV since a major rebrand in January 2013, include the UTV logo changing colour as it blends in on a live-action scene – a process known as “colour picking”.
With thanks to Andy Haughton for providing TV Live with images for this page.
More coverage will be available soon.
The first ident to air as part of the new look