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Yorkshire Television: 1994-2006

A selection of presentation used by Yorkshire Television used from 1994 until the regional branded was dropped in 2006.

With thanks to Benriggers, Colm O’Rourke, DELTIC1976, TV 68, and TV Bits for their  contributions of images on this page.


The generic look remained on air for 6 years, long after the vast majority of ITV companies had binned their respective generic idents. So on 5th September 1994 saw a long overdue refresh to Yorkshire presentation. Images from around the region were placed beneath a radiant chevron. The new idents were the first YTV idents not to feature the “Ilkley Moor Ba’ Tat” jingle used since the station’s launch. Over 30 variations were created

Spring Ident

Short Ident

Film Ident

Winter Ident

Night time version.





In early September 1996, a new presentation system was introduced, althought the ident was not used until November 1996.
A gold chevron turns into a gold 3 which turns into a spinning gold chevron. The ident remained in use until 8th March 1998.

Short version,



A year after Yorkshire Television was brought out by Granada, the idents were revised on Monday 9th March 1998. The Only difference being all reference to “Channel 3” being dropped, with the Chevorn just spinning on its own.

Daytime version
Unfortunately we don’t have any copies of this at the moment. We are working hard to add it into the page.

Darker version in use during the evenings. With thanks to Aidan Lunn for the pics


Yorkshire Television introduced a new set of idents used to introduce local programmes on 8th November 1999, featuring locations from around the region. The idents were last used on 27th October 2002. Below are just some of the idents used.

Ident 1 – Lincoln Cathedral

Ident 2 – Bridlington

Ident 3 – Skegness

Ident 4 – Harrogate

Ident 5 – Scarborough

Many have often wondered why so many of the above Yorkshire idents were produced when they were only needed to introduce an ever decreasing amount of regional programmes. Here is the answer: by October 1998 the England and Wales ITV franchises were owned by 4 companies: Carlton Communications (London Weekday, Central, Westcountry), United News & Media (Anglia, Meridian, HTV), Granada Media Group (Granada, LWT, Tyne Tees, Yorkshire) and Border Television which had somehow managed to retain its independence. Almost 10 years after trying and failing to introduce a single identity across the ITV regions, it was decided a unified ITV look should be attempted again. After all, with fewer companies to please the process should be a piece of cake, right? Wrong! Following fall outs between GMG and Carlton and plenty of picking up balls and going home the October 1998 date for introducing a new generic look was missed. A new network symbol had been chosen (a heart shape) but the companies failed to agree on a design for the idents.

So in 1999, with a unified ITV looking increasingly unlikely, GMG set about creating new full time idents for their 3 northern franchises: Granada, Tyne Tees and Yorkshire. Unfortunately, mere weeks after completion, Carlton announced it was going solo and would be using its own set of Heart idents, designed by Lambie-Nairn. This gave GMG, UNM and Border the green light to launch their generic Hearts. The downside was the above YTV idents, which were far superior in terms of quality to the Heart idents, were relegated to regional use. All 25+ of them!


Yorkshire was rebranded to ITV Yorkshire on 28 October 2002, and the ITV1 celebrity idents in use across England and Wales employed the ‘Yorkshire’ identifier only before regional non-news progrmaming.



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